Privacy Policy

Introduction

SilentFrontier AB ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website silentfrontier.world or use our services.

We are the data controller for the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws. Our registered office is located at Ringvägen 195, 117 24 Stockholm, Sweden (Registration Number: 687413-2596).

Data We Collect

The data we collect from you enables us to provide our spa business optimization services effectively. We may collect and process the following types of personal information:

Information You Provide Directly

• Contact details (name, email address, phone number, postal address)
• Business information (company name, position, industry details)
• Communication preferences and enquiry details
• Information provided in forms, surveys, or during consultations
• Correspondence and communication records

Information Collected Automatically

• Website usage data (pages visited, time spent, navigation patterns)
• Technical information (IP address, browser type, device information)
• Cookies and tracking technologies data
• Referral sources and campaign attribution data

How We Use Your Information

We use of your data is based on legitimate business interests, contractual necessity, or your explicit consent. We process your personal information for the following purposes:

• Providing spa business optimization services and consultations
• Responding to your enquiries and communication requests
• Processing and managing service agreements and contracts
• Improving our website functionality and user experience
• Conducting market research and business analysis
• Sending relevant business communications and updates
• Complying with legal obligations and regulatory requirements
• Protecting our business interests and preventing fraud

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, their purposes, and how to control them, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• With trusted service providers who assist in our business operations
• When required by law, legal process, or regulatory authorities
• To protect our rights, property, or safety, or that of others
• In connection with a business transaction (merger, acquisition, or sale)
• With your explicit consent for specific purposes

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Generally, we retain:

• Contact and communication data for up to 7 years after last contact
• Service and contract data for up to 10 years for legal compliance
• Website analytics data for up to 26 months
• Marketing consent data until consent is withdrawn

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal information:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing for direct marketing purposes
• Right to Withdraw Consent: Withdraw consent for consent-based processing

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within one month of receipt.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Staff training on data protection practices
• Incident response and breach notification procedures

International Data Transfers

Your personal information may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

• European Commission adequacy decisions
• Standard contractual clauses approved by the European Commission
• Binding corporate rules or certification schemes
• Your explicit consent for specific transfers

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Swedish Data Protection Authority (Datainspektionen) or your local supervisory authority if you believe we have not handled your personal data in accordance with applicable law.